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☆ Heinz’s newest ketchup tastes like pickles
▼ + stars: | 2023-11-06 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Ketchup and pickles have been a natural combination on a hamburger and hot dogs for decades. Rolling out to grocery store shelves in early 2024, Heinz’s newest flavor of its famous ketchup is called “Pickle Ketchup,” which combines the “tangy and savory flavor” of pickles with the “unmistakable taste” of its ketchup. Heinz’s purple ketchup experiment in 2000 has its own entry in the Museum of Failure. The pickle taste is also subtle enough to combine with others, making it an appealing flavor to experiment with. Through 2027, Kraft Heinz has a goal of bringing in an additional $2 billion in North American retail revenue from innovation.

Persons: Heinz, Velveeta, Mars Wrigley, ”, Katie Peterson, seltzer, it’s, Kraft Heinz Organizations: New, New York CNN, Heinz Innovation, Kraft Heinz Company, Kraft, North Locations: New York

☆ Candy corn is polarizing. Here’s how Brach’s is trying to keep it relevant
▼ + stars: | 2023-10-30 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +5 min

Brach’s, a candy brand which dates back to 1904, says it is the leader in the candy corn market by far. Brach's candy corn. One constant that has helped candy corn stay relevant: The ongoing debate about whether candy corn is a great holiday treat or to be avoided. In 2020, Brach’s launched the so-called Turkey Dinner candy corn — a bag filled with candy corn in different flavors, some more appetizing than others. Last year, singer Michelle Williams teamed up with the brand on a promotional song about the candy called “Candy Corn Love.” And this year, the brand announced a candy corn club, saying it would select 100 members to receive free boxes of candy corn throughout the year, with merchandise and new products.

Persons: it’s, Katie Duffy, Laffy, doesn’t, Brach’s, Michelle Williams, Duffy, ”, Heather Martin, Martin, Candy, Wrigley, we’ve, Travis, Jason Kelce, Jason, Travis Kelce, ” Duffy, Taylor Swift’s Organizations: New, New York CNN, Ferrara Candy Company, Washington Post, Washington, Getty Im, PepsiCo, Hershey, Professional Locations: New York, Ferrara, NIQ, Turkey

☆ Halloween is candy's biggest holiday. Here's how Snickers maker Mars prepares for trick-or-treaters
▼ + stars: | 2023-10-14 | by ( Amelia Lucas | ) www.cnbc.com time to read: +1 min

For 11 months of the year, Tim LeBel is Mars Wrigley's president of sales. The National Retail Federation predicts consumers will spend $3.6 billion on Halloween candy this year, up from $3.1 billion last year, even as many shoppers pull back spending elsewhere. Unlike Hershey, family-owned Mars doesn't report its financial results, but disclosed nearly $45 billion in annual revenue in 2021. With the stakes so high for Halloween, Mars starts planning for the holiday two years in advance. "A lot of those things take two years to develop and execute to bring to market," LeBel told CNBC.

Persons: Tim LeBel, Mars, Ferrero, Mondelez, …, Hershey, Michele Buck, LeBel Organizations: Mars, Hershey, National Retail Federation, CNBC

☆ Why is movie candy sold in boxes?
▼ + stars: | 2023-10-14 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +4 min

That last part feels wrong, probably, because at the movies, candy comes in a box. Movie theaters are not the only place to buy boxed candy — you can get boxes of chocolate or candy at some drug stores or online — but even then they’re called theater box candy, a label that undeniably links the package with the movies. A spokesperson for Mars Wrigley, maker of M&M’s and Skittles, made a similar point, noting that candy sold in “boxes in movie theaters is easier to pour and share, compared to traditional packaging, and boxes offer the ability to re-close.” That means less spilling in between seats. The principle is the same for movie theater candy. “Theater boxes take their name from being available in movie theaters or other retail establishments that might have shelving,” he said.

Persons: ”, Keith Domalewski, Mike, Ike, Mars Wrigley, Patti McConville, you’re, Chris Gindlesperger, “, Gindlesperger, ” Gindlesperger, Matthew Staver, Marcia Mogelonsky, It’s, ” Mogelonsky Organizations: New, New York CNN, Mars, National Confectioners Association, Bloomberg, Getty Locations: New York

[1/4] Diet Coke is seen on display at a store in New York City, U.S., June 28, 2023. Aspartame, used in products from Coca-Cola diet sodas to Mars' Extra chewing gum and some Snapple drinks, will be listed in July as "possibly carcinogenic to humans" for the first time by the International Agency for Research on Cancer (IARC), the World Health Organization's (WHO) cancer research arm, the sources said. Pepsico removed aspartame from sodas in 2015, bringing it back a year later, only to remove it again in 2020. Listing aspartame as a possible carcinogen is intended to motivate more research, said the sources close to the IARC, which will help agencies, consumers and manufacturers draw firmer conclusions. But it will also likely ignite debate once again over the IARC's role, as well as the safety of sweeteners more generally.

Persons: Coke, Shannon Stapleton, Health Organization's, JECFA, Nozomi Tomita, Zsuzsanna, Germany’s Bayer, Frances Hunt, Wood, Mars Wrigley, Kate Loatman, –, Jennifer Rigby, Richa Naidu, Michele Gershberg, Mark Potter Organizations: REUTERS, International Agency for Research, Cancer, Health, Joint WHO, Food, Agriculture Organization's, WHO, Reuters, Japan's Ministry of Health, Labour, Welfare, Food Safety Authority, U.S, International, Association, Cargill, International Council of Beverages Associations, Ramazzini Institute, EFSA, Pepsico, Thomson Locations: New York City, U.S, United States, Europe, Geneva, France, Italy, sodas

JECFA, the WHO committee on additives, is also reviewing aspartame use this year. The first group includes substances from processed meat to asbestos, which all have convincing evidence showing they cause cancer, IARC says. Like aspartame, this means there is either limited evidence they can cause cancer in humans, sufficient evidence in animals, or strong evidence about the characteristics. Pepsico removed aspartame from sodas in 2015, bringing it back a year later, only to remove it again in 2020. Listing aspartame as a possible carcinogen is intended to motivate more research, said the sources close to the IARC, which will help agencies, consumers and manufacturers draw firmer conclusions.

Persons: Coke, Shannon Stapleton, Health Organization's, JECFA, Nozomi Tomita, Zsuzsanna, Germany’s Bayer, IARC, Frances Hunt, Wood, Mars Wrigley, Kate Loatman, –, Jennifer Rigby, Richa Naidu, Michele Gershberg, Mark Potter, Susan Fenton Organizations: REUTERS, International Agency for Research, Cancer, Health, Reuters, Joint WHO, Food, Agriculture Organization's, WHO, Japan's Ministry of Health, Labour, Welfare, Food Safety Authority, U.S, International, Association, Cargill, International Council of Beverages Associations, Ramazzini Institute, EFSA, Pepsico, Thomson Locations: New York City, U.S, United States, Europe, Geneva, France, Italy, sodas

☆ Take a look inside the factory fueling candy giant Mars' $1 billion ice cream ambitions
▼ + stars: | 2023-06-25 | by ( Amelia Lucas | ) www.cnbc.com time to read: +4 min

Mars has also been expanding its portfolio, rolling out new flavors such as M&M's Cookies and Cream Ice Cream Cookie Sandwiches and Twix Cookie Dough Ice Cream. Mars' ice cream goals hinge on the old and the newMars entered the ice cream category in 1986 when it bought Dove, then known just for its ice cream bars before the candy company expanded it into chocolate. "We don't have the biggest ice cream brands, but we do believe we have the biggest brands in ice cream," Shaf Lalani, the U.S. head of Mars Ice Cream, told CNBC. "Mars Inc. ice cream brands face hefty competition, being ranks away from the leading spot in the U.S. ice cream market," said Carl Quash, Euromonitor's head of food and nutrition research. Twix Ice Cream is the fastest-growing product in the company's ice cream portfolio.

Persons: Mars, Anton Vincent, hasn't, General Mills, Bell, Carl, Lalani, — Organizations: Mars, Kind, Kind North America, National Football League, Cream, CNBC, U.S, Euromonitor, Haagen, Unilever, Mars Inc, Tru Locations: Burr Ridge , Illinois, Mars Wrigley North America, U.S, , Illinois, Kind North

☆ Bud Light boycott is the talk of the town at the prestigious Cannes Lions ad festival
▼ + stars: | 2023-06-22 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +3 min

Mike Moore | Getty Images Entertainment | Getty ImagesBud Light's ill-fated Dylan Mulvaney collaboration dominated conversations among marketers gathered in southern France for the Cannes Lions advertising festival this week. But according to Sarah Kate Ellis, president and CEO of LGBTQ+ rights organization GLAAD, Bud Light's lack of engagement did exactly that. "What Bud Light did was they had a trigger response and they ended up alienating everyone," Ellis told CNBC's Tania Bryer Wednesday. In May, Bud Light lost its top spot in the U.S. beer market, falling behind Constellation Brands' Modelo after sales slumped 24.6% year over year. A 'wake-up call'AB InBev's chief global marketing officer, Marcel Marcondes, said Monday that the months-long Bud Light boycott had been a wake-up call for the company.

Persons: influencer Dylan Mulvaney, Mike Moore, Bud Light's, Dylan, influencer Mulvaney, Brendan Whitworth, Sarah Kate Ellis, Bud Light, Ellis, CNBC's Tania Bryer, we're, David Droga, Droga, Andrew Clarke, Mars Wrigley, Clarke, Marcel Marcondes Organizations: Getty, Cannes Lions, Anheuser, Busch InBev, InBev's North, U.S, Constellation Brands, Modelo, Accenture, Brands, InBev's, Light, Deutsche Bank Locations: France, Cannes, U.S

☆ Cannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president says
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president saysAndrew Clarke, global president of food group Mars Wrigley, tells CNBC's Tania Bryer that brands have a social responsibility and controversies, such as the one caused by Bud Light's campaign, can be navigated.

Persons: Wrigley, Andrew Clarke, Mars Wrigley, CNBC's Tania Bryer, Bud Light's Organizations: Cannes, Brands

☆ Cannes Lions 2023: A.I. is an opportunity, but we need to be careful, says Mars Wrigley global president
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: A.I. is an opportunity, but we need to be careful, says Mars Wrigley global presidentAndrew Clarke, global president of food group Mars Wrigley, tells CNBC's Tania Bryer that AI is an opportunity but business leaders should not delegate responsibility on the issue.

Persons: Mars Wrigley, Andrew Clarke, CNBC's Tania Bryer Organizations: Cannes

☆ What King Charles' coronation means for the UK economy
▼ + stars: | 2023-05-03 | by ( Hanna Ziady | ) edition.cnn.com time to read: +8 min

But the UK economy as a whole could suffer as workers take an extra day’s holiday. John Lewis' Coronation Lewis Bear. John Lewis & PartnersDepartment store John Lewis has had to limit in-store purchases of its Coronation Lewis Bear to two per household, and the teddy is out of stock online. For the coronation, UK luxury brands “have procured unique merchandise at all levels of the economy and we’re seeing people buying it, particularly Americans and EU customers,” she added. (The coronation holiday will be the third holiday Monday this month.)

☆ Chocolate King Charles III sculpture unveiled to celebrate coronation
▼ + stars: | 2023-04-26 | by ( Amarachi Orie | ) edition.cnn.com time to read: +1 min

CNN —A life-sized chocolate bust of Britain’s King Charles III weighing 23 kilograms (more than 50 pounds) has been unveiled by confectionery brand Celebrations to mark the forthcoming coronation. One of each of the Celebrations chocolates, including Snickers, was used to create the medals on his chest. Celebrations is all about bringing people together and we are thrilled to be sharing this occasion with so many chocolate lovers up and down the country,” she added. The chocolate bust will be on display in the southeastern English town of Slough at Mars Wrigley UK HQ, the headquarters of Mars, which owns the Celebrations brand. King Charles III’s coronation will take place on May 6 in London’s Westminster Abbey.

☆ Mars Wrigley fined after two workers fell into a tank of chocolate
▼ + stars: | 2023-02-13 | by ( Anna Cooban | ) edition.cnn.com time to read: 1 min

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☆ Mars Wrigley fined after two workers fell into a vat of chocolate in workplace safety incident
▼ + stars: | 2023-02-12 | by ( Jordan Hart | ) www.businessinsider.com time to read: +1 min

OSHA has handed Mars Wrigley a five-figure fine for a June incident at a Pennsylvania confectionary factory. Officials say two workers fell into a tank of chocolate while doing maintenance work. The pair had to be rescued by emergency responders and taken to a hospital, reports say. OSHA is holding Mars Wrigley responsible for the incident, the Associated Press reported. A Mars Wrigley representative told reporter that employee safety "is a top priority for our business."

☆ How M&M’s ‘Trendjacked’ the Super Bowl
▼ + stars: | 2023-02-09 | by ( Benjamin Mullin | ) www.nytimes.com time to read: 1 min

Let’s back up: Last month, the Fox News host Tucker Carlson joined the chorus of conservative voices criticizing Mars Wrigley for giving its chocolate-y M&M mascots what they deemed a woke makeover. The green M&M “spokescandy” (you know, the full-lipped one, in go-go boots, that even other M&M’s crave) was given comfortable sneakers to soothe its arches, a fashion choice that rankled Carlson. But Mars Wrigley has parlayed the controversy into what amounts to free advertising for its new spokeswoman, Maya Rudolph.

☆ How M&M’s is making the most of its spokescandies controversy
▼ + stars: | 2023-01-25 | by ( Danielle Wiener-Bronner | ) edition.cnn.com time to read: +6 min

Given the outsize attention, some think M&M’s announcement is a PR stunt to hype its upcoming Super Bowl commercial. M&M’s relatively subtle changes aimed at inclusivity didn’t seem like they were designed to spark much controversy, if any. At the Washington Post, for example, an opinion piece declared “the M&M’S changes aren’t progressive. “In the last year, we’ve made some changes to our beloved spokescandies,” M&M’s said. “The original colorful cast of M&M’s spokescandies are, at present, pursuing other personal passions,” Wesley said.

☆ M&M's says its killing its 'spokescandies' after conservatives were outraged that the green one didn't wear go-go boots anymore
▼ + stars: | 2023-01-23 | by ( Chris Panella | ) www.businessinsider.com time to read: +3 min

An M&Ms spokesperson said that Maya Rudolph's first appearance as the brand's spokesperson and "Chief of Fun" will be in the upcoming Super Bowl LVII M&M advertising campaign. "Maya will serve as the brand's new spokesperson, allowing the colorful cast of M&Ms spokescandies to step away and embrace a new path to pursue other passions," the spokesperson said. The brand began making changes to its walking, talking M&M's characters early last year, replacing the shoes of both the brown and green female M&M's. Most notably, Mars Wrigley, the maker of the popular chocolate candy, replaced the green M&M's high-heeled go-go boots with sneakers. By December 2020, the new mascot was deemed a fully grown peanut by December 2020, Esquire reported at the time.

☆ M&M’s new packaging sparks ‘culture war’ outrage
▼ + stars: | 2023-01-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —M&M’S is making a statement with its latest candy pack, which features an all-female set of characters — including Purple, its newest addition. Purple, the “spokescandy” announced last year (and the first new M&M’S character in a decade), is a purple peanut M&M. An all-female M&M pack is now on sale. The all-female pack quickly sparked “culture wars” outrage on right-wing media, notably at Fox News. “Now we know for certain that M&M’S is a cultural icon.”M&M’S has no plans to restore Green’s look.

☆ Krispy Kreme Names Mars Executive Jeremiah Ashukian Next CFO
▼ + stars: | 2022-12-08 | by ( Denny Jacob | ) www.wsj.com time to read: 1 min

Krispy Kreme Inc. on Thursday said Jeremiah Ashukian will become executive vice president and chief financial officer next year. The doughnut maker said Mr. Ashukian, whose appointment is effective Jan. 9, will succeed Josh Charlesworth. Mr. Charlesworth, who has served as CFO since April 2017, will continue in his role as global president and chief operating officer, the company said. Mr. Ashukian most recently served as CFO of Mars Wrigley North America. Write to Denny Jacob at denny.jacob@wsj.comCopyright ©2022 Dow Jones & Company, Inc. All Rights Reserved.

☆ How CMOs Are Marketing Through a Turbulent Economy
▼ + stars: | 2022-11-16 | by ( Megan Graham | Katie Deighton | ) www.wsj.com time to read: +4 min

CVS Health Corp. has not pulled back on marketing so far, according to its chief marketing officer, Norman de Greve. Newsletter Sign-up WSJ | CMO Today CMO Today delivers the most important news of the day for media and marketing professionals. The Twitter conundrumExecutives also spoke about how they have been approaching Twitter as a marketing platform in the days since Elon Musk took ownership and some marketers began to flee. The company hasn’t been marketing on Twitter in the last quarter but will continue to evaluate it, she said. CVS’s Mr. de Greve similarly said the platform was not a significant marketing tool for the company even before Mr. Musk’s takeover.

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